Why Every Pet Store Needs a Website?

Why Every Pet Store Needs a Website
Image Credits: www.freepik.com

Probably you are wondering if you should have a pet store website. You may be thinking, “I’m not tech-savvy”, “I don’t have time”, or even “my business is doing great”. Actually, you don’t need to be a tech guru to build a successful pet store website that clients can use. Nowadays, creating a professional website is cheap and easy, with a few tips your website will be functional.

Did you know that 81 percent of consumers search products online before deciding to purchase them? These statistics show that your business is missing many potential clients if you don’t have a pet store website. Yet 46 percent of businesses in America claim that the main reason for not having a website is that they don’t feel its impact on their sales. Having a website ensures that potential customers get information about your business including how to get your products.

 A pet store website will allow you to showcase your pet products, offer promotions and provide valuable information to pet parents through a blog. You will reach millions of pet parents every month and convince them to be your customers using your website.

Still considering whether you need a pet store website? Keep reading…

It’s not expensive & complicated as you think

Creating a website for your pet store is not complex like most people think. Nowadays web developing companies have already-made websites that you can get by simply signing up. In less than 5 minutes, you can be having a domain name, a theme, and a functioning website for your business.

A website is the most effective form of advertising. It has the highest return on investments compared to other types of advertising because it brings in new customers and builds your brand. A website allows you to show how your products meet the needs of your potential clients through blogs and guides. If you’re planning on marketing your products, consider using a website.

Saves time by answering basic questions quickly

You send emails, take calls, and make proposals every day to potential clients to convince them to buy your products. A website provides basic information about your business that customers may need such as the location of your physical store. Therefore a website will allow you to focus on important activities that help you achieve your pet store business goals such as attending to a customer in your shop.

Builds credibility of your business to clients

According to a study conducted by Verisign.com,  56 percent of people say they will not trust a business that lacks a website. Having a website improves your credibility among potential customers and positions you as a leading brand.

A website allows you to showcase your expertise through various types of content including blog posts, guides, and ebooks. By creating content that helps potential users solve their problems, you gain their trust in the process.

Moreover, 75 percent of clients assess a business’s credibility based on its website design according to Kinesisinc.com. Invest in a high-quality website design that will engage your visitors.

Image Credits: www.pexels.com

Gets you new customers & makes you more money

According to Adweek.com, 81 percent of consumers research a product online before making a purchase decision. If you don’t have a website, then you don’t have a chance of getting any of these clients.  Your business should be accessible to customers throughout the year and a website is the only way to do this.

A website can also help you win referrals over your competitors. Most people will do their own research online even after getting a referral from your clients. If they fail to get your website, then you’ll lose them to your competitors who have pet store websites. Having a website allows you to get more referrals which means more money.

Positions your business & allows you to grow your brand

A website allows you to show the mission of your business in a way that social media can’t. You can create various content explaining how your products meet the needs of your clients. Through these contents, you can also provide information that helps improves the lives of your clients not necessarily with your products.

Moreover, 79 percent of people believe online reviews they read about businesses. A website full of positive testimonials will help you combat the negative perceptions that reviews may state about your business.

In Conclusion

A pet store website will help you achieve your business goals. You will get new customers because most of your potential clients search for products online. Also, having a website may help to build your credibility among pet parents. A study revealed that most consumers won’t buy from businesses that don’t have a website.

Having a website, positions your pet store for success. Get a pet store website today! We would love to have your opinion, please drop in your comment below. You might also be interested in reading about How to Promote Your Pet Business on Facebook Without Advertising

Vincent Otieno
I’m a self-confessed dog lover! My dog’s name is Simba, a rottweiler, and I have to hug him whenever I come home from work! I’m also pet blogger who writes blogs about how pet owners can turn their passion into a booming business. I also have a degree in Radiography from the University of JKUAT in Kenya.