How To Use Tik Tok To Market Your Pet products To Millennial Pet Parents

How To Use Tik Tok To Market Your Pet products To Millennial Pet Parents
Image Credits:

What is Tik Tok? Teens are obsessed with this app and parents don’t understand it. And marketers are still puzzled at how it has grown quickly. According to Oberlo, Tik Tok was the fastest growing social media app in 2019, defeating traditional social media apps such as Twitter and Facebook. You can use Tik Tok To Market Your Pet products to the Millennials that own pets.

Teenagers and young people use Tik Tok to make short personal videos and share them with their friends and followers. It focuses on music-related videos and has cool features such as filters, speed adjustments and duet functions that make social media fun again!

If you want to market your pet products, build your brand or increase traffic to your pet store website, then using Tik Tok is an excellent idea, because it enables access to a heavily engaged and much younger audience who is open to creative marketing methods.

How does Tik Tok work for Pet Businesses

Tik Tok gives pet store owners the opportunity to grow their businesses because you have instant access to 500 million active users who can be your potential customers. The majority of the users are teens which makes it easier to market tailored pet products.

As a pet store business, knowing the demographics of a social media platform is important if you want to have a high ROI from advertisements. Because teens take up 41 percent of Tik Tok users, the products you advertise on this platform will be specific for them, leading to better conversion rates.

Image Credits:

In addition, Tik Tok is available in 155 countries and can be translated into over 75 languages. This gives you access to a large market where you can sell your pet products and build your brand.

Tik Tok also has accounts specifically for corporate brands and businesses. Using these accounts allows businesses to publish directly with a unique audience, enabling them to build brand affinity and engagement with the younger generation. They can also share promotions and conduct integrated media campaigns.

Use the Challenge Feature to create competitions that engage millennial pet parents

Tik Tok also has a “Challenge” feature that allows brands and influencers to inspire content creation among their followers. Tik Tok is more than just commenting, liking and forwarding short videos. Using the Challenge feature, you can invite Tik Tok users to compete for the best video on the topic of your choice.

Teens love these types of competitions, so this is just one example of how Tik Tok can be used to creatively boost social media marketing. For example, as a pet store owner, you can create a challenge involving the use of one of your products such as a dog strap. The Millennial pet parent who does it correctly will be awarded a present.

Image Credits:

How to go live on Tik Tok

Going live on Tik Tok allows you to interact in real-time with your followers and potential clients as a pet store owner. To go live on Tik Tok you need to have at least 1000 followers.

You must also be at least 16 years old to access the Livestream feature. You can answer their questions about your services and clarify issues about your product. Good user engagement on Tik Tok builds your brand as a business.

Here are the steps on how to go live on Tik Tok:

  1. Access your Tik Tok app.
  2. Tap the plus sign, located at the bottom center section of the screen.
  3. Use the live button, located next to the option to record
  4. Enter the title of your Livestream, then click on “Go Live” to begin

If you don’t see the option “ Go Live” on your screen, then chances are that you don’t meet the requirements to go live on Tik Tok.


As a pet store business, having unique marketing strategies will put you ahead of your competitors. Millennials are now the largest generation of pet parents, beating boomers. Consequently, you can use Tik Tok to increase the ROI of your ads among Millenials and Generation Z. Create 15-second videos relating to pet products that you sell to increase engagement with your potential customers on Tik Tok! You might also be interested in reading about How to Promote Your Pet Business on Facebook Without Advertising.

Vincent Otieno
I’m a self-confessed dog lover! My dog’s name is Simba, a rottweiler, and I have to hug him whenever I come home from work! I’m also pet blogger who writes blogs about how pet owners can turn their passion into a booming business. I also have a degree in Radiography from the University of JKUAT in Kenya.