I bet one of the questions continually disturbing your mind is how to promote your business on Facebook without advertising. After all, what’s the point of using social media as a business owner if you can’t increase your sales? If you’re in this pain, then this article is for you. Here is how to easily Promote Pet Business on Facebook Without Advertising!
Facebook doesn’t like promotional posts. If your posts sound too promotional, then Facebook won’t push it out to the newsfeed of your followers.
In November 2014, Facebook surveyed what its users actually want on their newsfeed. And the results were impressive. People wanted stories from their friends and Pages that they loved. They cared less about promotional content.
What does a promotional post look like?
Here is an example of a promotional post by a pet grooming business:
“Half price for de-shedding today only – Call to make an appointment immediately!”
This post is solely meant to drive sales. It doesn’t show that the pet groomer cares about the well being of the pet. It reveals that the pet groomer is interested only in the money! Most pet parents will surely pass such a post!
These types of posts rarely get comments or likes because they are not engaging at all. Nobody wants to associate themselves with people who want their money.
How an engaging post looks like
Start by adding a photo of a happy puppy, then write some content that doesn’t sound promotional. Here is an example:
We all know that dogs love mud. They enjoy playing in it during the rainy season. But at the end of the week, your dog probably needs a bath! Did you know that regular shampoos have potentially harmful ingredients? We only use non-toxic and safe shampoos in our pet grooming shop. Your dog will emerge looking cute and smelling sweet. Book your half-price appointment immediately!
Do you notice any difference? It’s more engaging because it informs the reader that the pet groomer understands their pains. And it is in the pet groomer’s interest that their dogs get cleaned with the best shampoo available. Everybody likes someone who cares about them.
No-brainer tips to make an engaging post
a.) Offer valuable information
The goal of using social media is to get your potential clients to buy your products. For them to complete this action, they need to trust you. The only way to show that you’re genuine is to offer value to them. You can show them how the ingredients of shampoos may potentially harm their pets. And propose ways to deal with such a problem.
b.) Post an image of a pet
Share posts with images 90-95% times. According to the Edgerank algorithm of Facebook, posts with images get shared more often than those without.
Include positivity related photos because nobody likes sad pictures! In your case, healthy dogs and cats can increase engagement.
c.) Give a clear call to action
Telling people exactly what to do can also work wonders! After giving valuable information, you should end the post by giving a clear call to action. For example, “Click Like if you agree and leave a comment if you disagree” is easy to understand.
Promoting your pet business on Facebook should not be as hard as most people think it is. Pet owners love words and images that speak directly to their needs. If you can provide valuable information that addresses their pains, then they will gladly spend money on your pet products!
Now you know how to Promote Pet Business easily on Facebook Without Advertising. We would love to hear from you, please drop in your comment below. You might also be interested in reading about 5 Things Pet Store Owners Must Know About Their Consumer Trends